About Muhammad Usman
I Help Service Businesses Get Found on Google Without the Confusing Jargon
Pragmatic SEO that makes the phone ring.
I’m Muhammad Usman, an SEO consultant based in Saudi Arabia. For over 4 years, I’ve been helping contractors, solar companies, clinics, HVAC businesses, and service providers get more customers through better rankings, faster websites, and clean technical fixes.
Most business owners are tired of two things:
1. Their phone not ringing even though they have a website.
2. SEO “experts” who talk in circles and never deliver results.
I fix both problems.
How I Got Here
I didn’t start out as an SEO consultant.
Back in 2021, I was working at a company that had a serious problem: despite doing great work, nobody could find them online. They spent thousands hiring SEO agencies, but nothing worked.
What I noticed quickly:
Most SEO agencies were great at talking. They’d promise first-page rankings, send
50-page reports full of graphs nobody understood, and then… nothing would happen.
I got frustrated watching good businesses struggle because of poor digital presence. So I started learning SEO myself—not from courses or certifications, but by actually fixing real problems.
I rebuilt their website. Fixed their Google Business Profile. Cleaned up their citations. Within 6 months, they were ranking on page 1 for their main services.
That’s when I realized: these weren’t SEO problems. They were business problems.
Small business owners like plumbers, contractors, clinic owners etc. were all facing the same issue: slow websites, incomplete profiles, messy citations, and agencies that talked more than they delivered.
So I started focusing on what actually moves the needle:
- Getting your Google Business Profile to rank in the Map Pack
- Fixing technical issues that block Google from indexing your pages
- Speeding up your website so people don’t bounce
- Making your phone ring with real leads
No fluff. No vanity metrics. Just work that pays for itself.
My Mission
I believe every service business deserves to be found online.
You shouldn’t need a $5,000/month agency to rank on Google. You shouldn’t need to understand “canonical tags” or “schema markup” to get more calls. And you definitely shouldn’t be stuck with someone who disappears after taking your money.
Direct Communication
You talk to me, not an account manager who’s juggling 30 other clients.
Clear Explanations
I explain what’s broken, why it matters, and how I’ll fix it in plain English.
No Long Contracts
You stay if the work helps. You leave if it doesn’t. Simple.
Honest Timelines
I won’t promise #1 rankings in 30 days. I’ll tell you what’s realistic based on your situation.
What Makes Me Different
Most SEO people write blog posts or tweak tags. I do the hard work.
01 I Combine Three Things Most Can’t
Google Visibility: I fix your Map Pack ranking and citations.
Technical SEO: I fix indexing, speed, and Core Web Vitals.
Website Fixes: I work on WordPress, Shopify, Wix, and Webflow. When your site
breaks, I fix it.
02 You Get One Person, Not a Team
When we work together, you talk to me. I do the audits, strategy, and execution myself. No juniors, no outsourcing layers. You get expert attention directly.
03 I Focus on Fixes Before Campaigns
If your site loads in 8 seconds, no amount of content marketing will save you. If your pages aren’t indexed, you’re invisible. I fix the foundation first, then we grow.
My Approach
Simple, Transparent, Logic-First.
Understand
I analyze your site, GMB, Search Console, and goals.
Diagnose
I find the specific issues holding you back (usually 3-5 critical ones).
Fix Foundation
Technical repairs, speed optimization, and indexing fixes come first.
Build Visibility
Local SEO, location pages, and citations to get you found.
Track
Proper GA4 and Tag Manager setup to measure real leads.
Growth
Ongoing support or one-time fixes. Your choice.
Credentials & Experience
Professional Background
Started in 2022, worked with 120+ businesses across 8 countries.
Industries Served:
Technical Stack:
When I’m Not Optimizing Websites
I’m constantly learning. SEO changes fast, and I spend time every week reading Google’s documentation and testing new tools.
Outside of work, I enjoy Photography and Travel. I believe in work-life balance, which is why I’m careful about taking on the right number of clients because I want to do great work, not just more work.
Real Numbers from Real Projects
Increase in organic traffic (avg 60-90 days)
More calls from Google (Local Businesses)
PageSpeed scores improved from failing grades
Recent Win: Solar company saw 214% traffic increase & #2 Map ranking.
View Case Studies →Who I Work Best With
You Might Be a Good Fit If…
- You’re a service business owner (not an ecommerce giant)
- You rely on local customers or nearby searches
- Your website exists but isn’t bringing in leads
- You’re tired of SEO agencies that don’t deliver
- You want someone who speaks English, not jargon
- You’re willing to invest in real fixes, not quick tricks
We’re Probably NOT a Fit If…
- You want guaranteed #1 rankings in 30 days
- You’re looking for the cheapest option available
- You need someone to just “write blog posts”
- You want to micromanage every tiny detail
- You expect results without any investment
Ready to Get Your Phone Ringing?
If you’ve read this far, we’re probably a good match.
No spam. No pressure. Just honest advice.
Frequently Asked Questions
I’m based in [Your City], but I work remotely with clients across USA, Canada, UK, Australia, UAE, and more.
Check my case studies, testimonials, and feel free to ask for references. I’m also happy to show you examples of my work before you commit.
I typically work with 8-12 active clients at a time to maintain quality. If I’m at capacity, I’ll let you know and can add you to a waitlist.