Case Studies
These are actual client projects from 2022-2025. Every business faced different challenges. Every outcome depended on specific circumstances. These examples show what’s possible, not what’s guaranteed.
🏢 Solar Installation Company | Houston, Texas
The Challenge
A solar installation company serving the greater Houston metropolitan area was struggling despite offering quality service. Their website existed but generated minimal business.
- Not appearing in Google Map Pack for “solar installer Houston”
- Website loading in 6+ seconds on mobile
- Monthly call volume averaging 8-12 calls (insufficient)
- Paid ads were too expensive; owner considering closing.
What I Did
Diagnostic & Fixes (Weeks 1-4): Audit revealed 47 indexing errors and 6.2s load time. Resolved all indexing errors, implemented LocalBusiness schema, and fixed Core Web Vitals.
Optimization (Weeks 5-8): Completed GMB profile, added 40 photos, cleaned up 23 citation inconsistencies, built 5 location-specific pages (Katy, Sugar Land, etc.), and set up review request system.
The Outcome
- #2 in Map Pack for “solar installer Houston”
- Load time dropped from 6.2s to 1.4s
- Call volume up from 8-12 to 32-38/mo
- 4x Increase in qualified leads
“Muhammad fixed our speed and GMB profile… We’re
now ranking #2… Worth every penny.”
— Michael R., Owner
All Client Projects
Challenge: Traffic crashed 85% after website redesign. Pages disappeared from Google.
Pages restored within 3 weeks. Traffic recovered to 94%.
Challenge: 68% bounce rate. Site loading in 7+ seconds.
Bounce rate dropped to 41%. Load time under 2 seconds.
Challenge: Minimal local visibility. Only 12 GMB reviews.
Top 3 Map Pack. Call volume tripled within 5 months.
Challenge: Website redesign needed + SEO from scratch.
Ranking for 15+ Manchester terms within 6 months.
Challenge: Broken analytics. Couldn’t measure ROI.
Complete tracking setup. Marketing budget optimized by 40%.
Challenge: Site completely down after bad plugin update.
Site restored same day. No long-term traffic impact.
Challenge: International SEO for English-speaking expat market.
Ranking for Dubai searches. WhatsApp inquiries up 5x.
Challenge: Great design, zero traffic. Wrong keywords.
Organic traffic increased 240% over 6 months.
Challenge: No online presence. Relying on word-of-mouth.
Established Google presence. Increased expat inquiries.
Patterns Across 120+ Projects
🏥 Dental Clinic Recovery | Orlando, FL
The Challenge
An established dental practice hired an agency for a “modern redesign.” The redesign looked beautiful but destroyed their search presence. Traffic dropped 85% within 2 weeks. Patients stopped finding them for “dentist near me”.
What I Did
Emergency Diagnostic: Found robots.txt blocking pages, broken schema, and missing 301 redirects.
Critical Fixes (Days 4-10): Fixed robots.txt, created redirect map, rebuilt sitemap, and fixed internal links.
Recovery (Days 31-45): Monitored traffic recovery and validated schema implementation.
🛒 Ecommerce Speed Fix | Toronto, Canada
The Challenge
Home decor store with good products but 68% bounce rate. Site loaded in 7.3 seconds on desktop and failing Core Web Vitals. Owner estimated losing 30-40% of sales.
What I Did
Performance Audit: Identified large images and 18 installed apps slowing the site.
Optimization: Converted images to WebP, removed 11 unused apps, minified code, and deferred non-critical JS.
🌡️ HVAC Local Dominance | Phoenix, AZ
The Challenge
HVAC company struggling in competitive Phoenix market. minimal visibility, only 12 reviews, and relying heavily on expensive ads.
What I Did
Foundation: Completed GMB profile, added 50 photos, and cleaned up 38 inconsistent citations.
Content: Built 7 location pages (Scottsdale, Tempe, etc.) and implemented review request system.
🚗 Mobile Detailing | Dubai, UAE
The Challenge
Mobile detailing service targeting English-speaking expats in Dubai. Highly competitive market with unique needs (WhatsApp preferred).
What I Did
International SEO: Optimized GMB for Dubai, targeted English keywords, and integrated WhatsApp click-to-chat.
Local Presence: Created location pages for Dubai Marina, Downtown, etc., and built citations on UAE directories.
🏗️ General Contractor | Riyadh, Saudi Arabia
The Challenge
Contractor in Riyadh serving Arabic/English clients with ZERO online presence. Relying wholly on word-of-mouth.
What I Did
Foundation: Created professional site with English content and set up Google Business Profile for Riyadh.
Optimization: Optimized for “contractor Riyadh”, added portfolio, and set up WhatsApp/local contact methods.
Where These Projects Were
🇺🇸 United States
95 projects. TX, FL, CA, AZ, NY, and 15+ states.
🇨🇦 Canada
32 projects. Ontario, BC, Alberta, Quebec.
🇬🇧 United Kingdom
18 projects. London, Manchester, Scotland.
🇦🇪 UAE
9 projects. Dubai, Abu Dhabi, Sharjah.
🇸🇦 Saudi Arabia
4 projects. Riyadh, Jeddah, Dammam.
Important Disclaimers
Every business is different. Past results don’t guarantee future outcomes. Search algorithms, competition, and market conditions change.
Timelines vary. Some see results in weeks, others take months. Competitive markets (like California or London) typically take longer than smaller markets.
These case studies illustrate my systematic approach, not a promise of identical results for your specific situation.
Ready for Honest Work?
I can’t promise the exact same numbers, but I can promise the same systematic, transparent approach.
Based in Riyadh 🇸🇦 | Serving clients Globally